It's not who you know - it's who knows you~ Brian Gordon "A connection who isn't interested in connecting beyond hitting the 'accept as friend' button is not adding any business value to a network. As professionals though, it is important to know who is in your network and who you can turn to for advice. In short, it is necessary to identify who knows you. Mr. Gordon also notes that, just as in the days before Facebook, to build a real relationship, you will have to take the connection offline.